Happiness Ain’T Always Material Things (Destiny By Michael Jackson) -- Or, Is It?

Is happiness linked more to objects or experiences for children and adolescents? Using interviews, collages, and a reaction time task, we show that children (ages 3-12) prefer objects, whereas adolescents (ages 16-17) prefer experiences (like adults). We provide process explanations for our findings using memory and theory of mind development.



Citation:

Lan Nguyen Chaplin, Tina M. Lowrey, Kristin Trask, and Ayalla Ruvio (2012) ,"Happiness Ain’T Always Material Things (Destiny By Michael Jackson) -- Or, Is It?", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 729-730.

Authors

Lan Nguyen Chaplin, Villanova University, USA
Tina M. Lowrey, University of Texas at San Antonio, USA
Kristin Trask, University of Texas at San Antonio, USA
Ayalla Ruvio, Temple University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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