Family Quality Time and the Techno-Culture Food Environment

The purpose of this paper is to explore how the techno-culture food environment is transforming family quality time within the domestic context of food consumption. The findings from our semi-ethnographic study reveal that family members interact with different media devices at mealtimes. Within this context, we argue that family quality time is changed and altered in form, but not altimately abandoned.


Pepukayi Chitakunye and Amandeep Takhar (2012) ,"Family Quality Time and the Techno-Culture Food Environment", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 720-721.


Pepukayi Chitakunye, University of KwaZulu-Natal, South Africa
Amandeep Takhar, University of Bedfordshire, United Kingdom


NA - Advances in Consumer Research Volume 40 | 2012

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