Seeking the Coherent Self: a Process of Alignment

Can a manageable sense of self-coherency co-exist with identity multiplicity and internal fragmentation? Through immersive/interpretive research, we discover that multiplicity extends to higher-order life projects and themes; fragmentation leading to an unbearable sense of incoherent self; and a compelling meta-life project of transformation towards a more coherent self.



Citation:

Michal Carrington, Benjamin Neville, and Robin Canniford (2012) ,"Seeking the Coherent Self: a Process of Alignment", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 718-719.

Authors

Michal Carrington, LaTrobe Business School, LaTrobe University, Australia
Benjamin Neville, University of Melbourne, Australia
Robin Canniford, University of Melbourne, Australia



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

When Consumers Choose for Others, Their Preferences Diverge from Their Own Salient Goals

Olya Bullard, University of Winnipeg

Read More

Featured

Unobserved Altruism: How Social- And Self-Signaling Motivations Shape Willingness to Donate

Jennifer Savary, University of Arizona, USA
Kelly Goldsmith, Vanderbilt University, USA

Read More

Featured

Memory-Based Models of Predicting Inferences about Brand Quality

Yvetta Simonyan, University of Bath, UK
Dan Goldstein, Microsoft Research

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.