Using Consumption in Everyday Resistance Practices to Contest Negative Stereotypes: the Case of Teenage Mothers

We explore the interplay between discourses, resistance and consumption, focusing on teenage mothers. Our findings show how consumption can be used in everyday acts of resistance to contest negative stereotypes, and that early motherhood can help some women from relatively disadvantaged backgrounds to develop a stronger and more mature identity.



Citation:

Emma Banister, Margaret Hogg, and Mandy Dixon (2012) ,"Using Consumption in Everyday Resistance Practices to Contest Negative Stereotypes: the Case of Teenage Mothers", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 708-709.

Authors

Emma Banister, University of Manchester, UK
Margaret Hogg, Lancaster University, UK
Mandy Dixon, Lancaster University, UK



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct?

Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada

Read More

Featured

Uncertain Reward Campaigns Impact Product Size Choices

Nükhet Taylor, York University, Canada
Theodore J. Noseworthy, York University, Canada
Ethan Pancer, Saint Mary's University

Read More

Featured

Guilt Undermines Consumer Willingness to Buy More Meaningful Time

Ashley V. Whillans, Harvard Business School, USA
Elizabeth W. Dunn, University of British Columbia, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.