Mental Thermoregulation: Affective and Cognitive Pathways For Non-Physical Temperature Regulation

We examine the effect of experienced physical temperature on an individual’s decision-making process. We suggest that reliance on emotions can function as a psychologically-warming process while reliance on cognitions can function as a psychologically-cooling process, and thus individuals may alter their decision-making style according to their thermoregulatory objectives.


Rhonda Hadi, Lauren Block, and Dan King (2012) ,"Mental Thermoregulation: Affective and Cognitive Pathways For Non-Physical Temperature Regulation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 42-47.


Rhonda Hadi, Baruch College, USA
Lauren Block, Baruch College, USA
Dan King, National University of Singapore Business School, Singapore


NA - Advances in Consumer Research Volume 40 | 2012

Share Proceeding

Featured papers

See More


Q4. The notion of self-optimization in context of self-tracking and beyond

Agnieszka Krzeminska, Leuphana University Lüneburg
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark

Read More


Running Through Time: How Life Rhythms Foster Identity Permanence

Benjamin Rosenthal, Fundação Getúlio Vargas
Eliane Zamith Brito, Fundação Getúlio Vargas

Read More


Penny for Your Preferences: Leveraging Self-Expression to Increase Prosocial Giving

Jacqueline R. Rifkin, Duke University, USA
Katherine Crain, Duke University, USA
Jonah Berger, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.