Mental Thermoregulation: Affective and Cognitive Pathways For Non-Physical Temperature Regulation
We examine the effect of experienced physical temperature on an individual’s decision-making process. We suggest that reliance on emotions can function as a psychologically-warming process while reliance on cognitions can function as a psychologically-cooling process, and thus individuals may alter their decision-making style according to their thermoregulatory objectives.
Rhonda Hadi, Lauren Block, and Dan King (2012) ,"Mental Thermoregulation: Affective and Cognitive Pathways For Non-Physical Temperature Regulation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 42-47.
Rhonda Hadi, Baruch College, USA
Lauren Block, Baruch College, USA
Dan King, National University of Singapore Business School, Singapore
NA - Advances in Consumer Research Volume 40 | 2012
Q12. Exploring Effects of Perceived Authenticity Of Instagram Models on Aad and Buying Intentions
Heather Shoenberger, University of Oregon, USA
Eunjin Kim, Southern Methodist University, USA
K13. When Does Humor Increase Sharing?
John Yi, University of Arizona, USA
Caleb Warren, University of Arizona, USA
Causes and Consequences of the Expense Prediction Bias
Chuck Howard, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Abigail Sussman, University of Chicago, USA
Melissa Knoll, Consumer Financial Protection Bureau