Influence of Warm (Versus Cool) Temperatures on Consumer Choice: a Resource Depletion Account

Across four studies, we find that extended exposure to warm (versus cool) temperatures is depleting, hampering performance on complex choice tasks. Speaking to the process, we demonstrate that warm temperatures lead to poor performance on complex tasks because of an increased reliance on System 1 (heuristic) processing.


Amar Cheema and Vanessa M. Patrick (2012) ,"Influence of Warm (Versus Cool) Temperatures on Consumer Choice: a Resource Depletion Account", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 42-47.


Amar Cheema, University of Virginia, USA
Vanessa M. Patrick, University of Houston, USA


NA - Advances in Consumer Research Volume 40 | 2012

Share Proceeding

Featured papers

See More


R9. The Asymmetric Effects Of Attitude Toward The Brand (Symbolic Vs. Functional) Upon Recommendation System (Artificial Intelligence Vs. Human)

Kiwan Park, Seoul National University, USA
Yaeri Kim, Seoul National University, USA
Seojin Stacey Lee, Seoul National University, USA

Read More


D8. Why Employees Communicate Positive eWOM on Social Networking Sites: Motivations and Moderators

Jing Zhang, 华中科技大学管理学院
Ya Zhang, 华中科技大学管理学院

Read More


The Impact of Implicit Rate of Change on Arousal and Subjective Ratings

James A Mourey, DePaul University, USA
Ryan Elder, Brigham Young University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.