Rebels Without a Clue: Nonconscious Motivation For Autonomy Preservation Moderates Social Decision Biases

We propose that the nonconscious need for autonomy moderates otherwise uncontrollable and unwanted decision biases in consumer decisions. We find that priming autonomy preservation prevents biases caused by sources exogenous to the self, but counterproductively exacerbates biases caused by an initial egocentric judgment.



Citation:

Randy Stein, Joshua Ackerman, and John Bargh (2012) ,"Rebels Without a Clue: Nonconscious Motivation For Autonomy Preservation Moderates Social Decision Biases", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 701-702.

Authors

Randy Stein, University of California, Riverside, USA
Joshua Ackerman, Massachusetts Institute of Technology, USA
John Bargh, Yale University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

How Temporal Separation in Budgeting Affects Spending Behavior

Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA

Read More

Featured

Brought To You Live”: On The Consumption Experience of Live Social Media Streams

Nofar Duani, New York University, USA
Alixandra Barasch, New York University, USA
Adrian Ward, University of Texas at Austin, USA

Read More

Featured

What Converts Webpage Visits into Crowdfunding Contributions: Assessing the Role of Circumstantial Information

Lucia Salmonson Guimarães Barros, Universidade Federal de Sao Paulo
César Zucco Jr, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Marcelo Salhab Brogliato, Brazilian School of Public and Business Administration, Brazil

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.