Anti-Consumption and Personal Debt
This study examines if the scores on anti-consumption lifestyles correlate with account balance and balance due. In a sample of Brazilians customers, it was found that voluntary simplicity, but not frugality and tightwadism, correlate negatively with balance due. In addition, none of the lifestyles correlates significantly with account balance.
Marcelo Nepomuceno and Michel Laroche (2012) ,"Anti-Consumption and Personal Debt", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 699-700.
Marcelo Nepomuceno, ESCP Europe, France
Michel Laroche, Concordia University, Canada
NA - Advances in Consumer Research Volume 40 | 2012
Neural pattern similarity reveals brand equity
Feng Sheng, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA
Communicating a Promise of Change: Visual Steps Enhance Process Imagery
Luca Cian, University of Virginia, USA
aradhna krishna, University of Michigan, USA
Chiara Longoni, Boston University, USA
Can’t Take the Heat? Randomized Field Experiments in Household Electricity Consumption
Praveen Kumar Kopalle, Dartmouth College, USA