Anti-Consumption and Personal Debt

This study examines if the scores on anti-consumption lifestyles correlate with account balance and balance due. In a sample of Brazilians customers, it was found that voluntary simplicity, but not frugality and tightwadism, correlate negatively with balance due. In addition, none of the lifestyles correlates significantly with account balance.



Citation:

Marcelo Nepomuceno and Michel Laroche (2012) ,"Anti-Consumption and Personal Debt", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 699-700.

Authors

Marcelo Nepomuceno, ESCP Europe, France
Michel Laroche, Concordia University, Canada



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Neural pattern similarity reveals brand equity

Feng Sheng, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA

Read More

Featured

Communicating a Promise of Change: Visual Steps Enhance Process Imagery

Luca Cian, University of Virginia, USA
aradhna krishna, University of Michigan, USA
Chiara Longoni, Boston University, USA

Read More

Featured

Can’t Take the Heat? Randomized Field Experiments in Household Electricity Consumption

Praveen Kumar Kopalle, Dartmouth College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.