Anti-Consumption and Personal Debt
This study examines if the scores on anti-consumption lifestyles correlate with account balance and balance due. In a sample of Brazilians customers, it was found that voluntary simplicity, but not frugality and tightwadism, correlate negatively with balance due. In addition, none of the lifestyles correlates significantly with account balance.
Marcelo Nepomuceno and Michel Laroche (2012) ,"Anti-Consumption and Personal Debt", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 699-700.
Marcelo Nepomuceno, ESCP Europe, France
Michel Laroche, Concordia University, Canada
NA - Advances in Consumer Research Volume 40 | 2012
Communicating a Promise of Change: Visual Steps Enhance Process Imagery
Luca Cian, University of Virginia, USA
aradhna krishna, University of Michigan, USA
Chiara Longoni, Boston University, USA
Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding
Danit Ein-Gar, Tel Aviv University, Israel
Potions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices
Young Joo Cho, Korea University, Korea
Y. Rin Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea