Memories Jogging At High Intensity: the Effect of Recollecting Past Hedonic Experiences on Their Retrospective Evaluations

We find consumers evaluate past experiences to be more intense if they recall the event’s sensory details easily. The effect is more pronounced when the episode is recalled for social purposes. This research augments our understanding of the functions of autobiographical memory and how they moderate retrospective evaluations of experiences.



Citation:

Rajesh Bhargave and Antonia Mantonakis (2012) ,"Memories Jogging At High Intensity: the Effect of Recollecting Past Hedonic Experiences on Their Retrospective Evaluations ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 32-36.

Authors

Rajesh Bhargave, University of Texas at San Antonio, USA
Antonia Mantonakis, Brock University, Canada



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Cueing Backwards: Attention Processes in Multi-Attribute Choices

Antonia Krefeld-Schwalb, Geneva School of Economics and Management
Agnes Scholz, University of Zurich
Ursa Bernadic, Geneva School of Economics and Management
Benjamin Scheibehenne, Geneva School of Economics and Management

Read More

Featured

G1. Enchantment through Retro Product Consumption in a Digital World

Varala Maraj, City University of London, UK
Fleura Bardhi, City University of London, UK
Caroline Wiertz, City University of London, UK

Read More

Featured

Scope Insensitivity in Debt Repayment

Daniel Mochon, Tulane University, USA
Nina Mazar, Boston University, USA
Dan Ariely, Duke University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.