The Effect of Package Shape on Consumer’S Calorie Estimation
We show the findings contradicting to the common belief that calorie estimation is a positive function of volume estimation. Food in an elongated (vs. shorter) package, although perceived to have a greater volume, was judged to contain lesser calories. This difference stems from different psychological mechanisms underlying the two judgments.
Jieun Koo and Kwanho Suk (2012) ,"The Effect of Package Shape on Consumer’S Calorie Estimation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 697-698.
Jieun Koo, Korea University, Korea
Kwanho Suk, Korea University, Korea
NA - Advances in Consumer Research Volume 40 | 2012
A Computational Social Science Framework for Visualizing the Possibility Space of Consumer-Object Assemblages from IoT Interaction Data
Donna Hoffman, George Washington University, USA
Thomas Novak, George Washington University, USA
Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence
*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway
The Psychology of the Sharing Economy: How the Sharing Economy Concept Promotes Consumer Altruistic Behaviors
Ping Dong, Northwestern University, USA
Claire I. Tsai, University of Toronto, Canada