Consuming Collaboratively: Examining the Motivations For P2p Renting
Peer-to-Peer (P2P) renting is becoming an increasingly viable form of collaborative consumption. This research presents the results of a study which examined the obstacles and drivers to this form of exchange, in order to understand the factors which may facilitate greater numbers of consumers to undertake this practice.
Citation:
Heather E. Philip, Paul W. Ballantine, and Lucie K. Ozanne (2012) ,"Consuming Collaboratively: Examining the Motivations For P2p Renting", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 396-399.
Authors
Heather E. Philip, University of Canterbury, New Zealand
Paul W. Ballantine, University of Canterbury, New Zealand
Lucie K. Ozanne, University of Canterbury, New Zealand
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012
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