The Atmosphere of Cosmopolitanism: Mono- Or Multi-Cultural?

Consumer-friendly cosmopolitanism, which alludes to ethnicity and heritage as enjoyable and consumable, is key to two New York City restaurants: The Red Rooster and Aamanns Copenhagen. We develop the idea that cosmopolitanism is expressed in the commercial sphere in two very different ways: either through mono- or multi-culturalism.


Hanne Pico Larsen and Jonathan Bean (2012) ,"The Atmosphere of Cosmopolitanism: Mono- Or Multi-Cultural?", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 28-31.


Hanne Pico Larsen, Columbia University, USA
Jonathan Bean, Parsons the New School for Design, USA


NA - Advances in Consumer Research Volume 40 | 2012

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