The Value of Atmosphere
Providing consumers with a sense of atmosphere is regarded as a competitive advantage in marketing. This paper makes an empirical and theoretical contribution by showing and analyzing how atmosphere arises in both homes and commercial venues, and theorizing why it provides an experience of pleasure.
Jeppe Trolle Linnet (2012) ,"The Value of Atmosphere", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 28-31.
Jeppe Trolle Linnet, University of Southern Denmark, Denmark
NA - Advances in Consumer Research Volume 40 | 2012
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