The Genetic Contribution to Preference Consistency in Moral Judgments

We demonstrate that variation in the consistency of moral judgments is heritable. Moreover, we do not find evidence for a shared genetic architecture between consistency in moral judgments and sex, religiosity, or cognitive reflection – factors, which have been shown to influence the general tendency for utilitarian versus deontological considerations.


Nina Mazar , Christopher Dawes , Peter Loewen, David Cesarini , Magnus Johannesson , and Patrik Magnusson (2012) ,"The Genetic Contribution to Preference Consistency in Moral Judgments ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 22-27.


Nina Mazar , University of Toronto, Canada
Christopher Dawes , New York University
Peter Loewen, University of Toronto, Canada
David Cesarini , New York University, USA
Magnus Johannesson , Stockholm School of Economics, Sweden
Patrik Magnusson , Karolinska Institutet, Sweden


NA - Advances in Consumer Research Volume 40 | 2012

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