The Genetic Contribution to Preference Consistency in Moral Judgments

We demonstrate that variation in the consistency of moral judgments is heritable. Moreover, we do not find evidence for a shared genetic architecture between consistency in moral judgments and sex, religiosity, or cognitive reflection – factors, which have been shown to influence the general tendency for utilitarian versus deontological considerations.



Citation:

Nina Mazar , Christopher Dawes , Peter Loewen, David Cesarini , Magnus Johannesson , and Patrik Magnusson (2012) ,"The Genetic Contribution to Preference Consistency in Moral Judgments ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 22-27.

Authors

Nina Mazar , University of Toronto, Canada
Christopher Dawes , New York University
Peter Loewen, University of Toronto, Canada
David Cesarini , New York University, USA
Magnus Johannesson , Stockholm School of Economics, Sweden
Patrik Magnusson , Karolinska Institutet, Sweden



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

J14. You Reflect Me: Narcissistic Consumers Prefer Anthropomorphized Arrogant Brands

Norah Awad, Hongik University
Nara Youn, Hongik University

Read More

Featured

Q8. Avatars, Consumers and Possession in Online Gaming

Feihong Hu, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK

Read More

Featured

L2. Wish List Thinking: The Role of Psychological Ownership in Consumer Likelihood to Purchase or Remove a Product from an Online Wish List

Christopher Groening, Kent State University, USA
Jennifer Wiggins, Kent State University, USA
Iman Raoofpanah, Kent State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.