Using Construal-Level Theory to Deter Social Desirability Responding
Socially sensitive issues have a tendency to elicit social desirability responding (SDR). Across three studies, we apply construal level-theory to attenuate SDR. In sum, we find that increasing construal-levels successfully attenuates SDR within surveys and consumer choices and that impression management mediates this effect.
Scott Wright (2012) ,"Using Construal-Level Theory to Deter Social Desirability Responding", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 684-685.
Scott Wright, Providence College, USA
NA - Advances in Consumer Research Volume 40 | 2012
Deprivation of Control and the Phonetic Appeal of Brand Names
Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management
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Taehoon Park, University of South Carolina, USA
Junghan Kim, Singapore Management University, Singapore
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*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway
aradhna krishna, University of Michigan, USA