Using Construal-Level Theory to Deter Social Desirability Responding

Socially sensitive issues have a tendency to elicit social desirability responding (SDR). Across three studies, we apply construal level-theory to attenuate SDR. In sum, we find that increasing construal-levels successfully attenuates SDR within surveys and consumer choices and that impression management mediates this effect.



Citation:

Scott Wright (2012) ,"Using Construal-Level Theory to Deter Social Desirability Responding", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 684-685.

Authors

Scott Wright, Providence College, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

C4. The role of attachment to a human brand in improving eating habits

Amélie Guèvremont, École des Sciences de la Gestion, UQAM

Read More

Featured

Consuming Products with Experiences: Why and When Consumers Want Mementos

Charlene Chu, Chapman University
Suzanne Shu, University of California Los Angeles, USA

Read More

Featured

Doing Worse but Feeling Better: Consequences of Collective Choice

Nuno Jose Lopes, University of Navarra
Elena Reutskaja, IESE Business School

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.