The Influence of Discrete Emotions on Strategic Goal-Setting

In study 1, we identify the role of regulatory focus in affect regulation explaining some of the contradictory results previously seen in the literature. In study 2, we use regulatory focus to identify how different emotions, not general affect, influence affect regulation motivation and strategic goal-setting.



Citation:

Karthik Easwar and Patricia West (2012) ,"The Influence of Discrete Emotions on Strategic Goal-Setting", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 680-681.

Authors

Karthik Easwar, Ohio State University, USA
Patricia West, Ohio State University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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