The Influence of Discrete Emotions on Strategic Goal-Setting

In study 1, we identify the role of regulatory focus in affect regulation explaining some of the contradictory results previously seen in the literature. In study 2, we use regulatory focus to identify how different emotions, not general affect, influence affect regulation motivation and strategic goal-setting.



Citation:

Karthik Easwar and Patricia West (2012) ,"The Influence of Discrete Emotions on Strategic Goal-Setting", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 680-681.

Authors

Karthik Easwar, Ohio State University, USA
Patricia West, Ohio State University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Don’t Forget the Accountant: Role-Integration Increases the Fungibility of Mentally Accounted Resources

Iman Paul, Georgia Tech, USA
Jeffrey Parker, Georgia State University, USA
Sara Loughran Dommer, Georgia Tech, USA

Read More

Featured

A Salience Theory of Three Novel Exposure Effects

Kellen Mrkva, Columbia University, USA
Leaf Van Boven, University of Colorado, USA

Read More

Featured

D11. A Hidden Cost of Advocating: Attitude Depolarization After Recommending

Ravini Savindya Abeywickrama, University of Melbourne, Australia
Gergely Nyilasy, University of Melbourne, Australia
Simon M. Laham, University of Melbourne, Australia

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.