When Losing Hurts Less: How Spending Time Versus Money Affects Outcome Happiness

Two studies show that spending time (relative to a commensurate amount of money) on a focal activity may reduce the sting of an ultimate loss, because spending time, unlike spending money, also enhances psychological well-being that serves as an emotional buffer against the unhappiness with the undesired outcome.


Subimal Chatterjee and Chien-Wei (Wilson) Lin (2012) ,"When Losing Hurts Less: How Spending Time Versus Money Affects Outcome Happiness", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 675-677.


Subimal Chatterjee, SUNY Binghamton, USA
Chien-Wei (Wilson) Lin, SUNY Binghamton, USA


NA - Advances in Consumer Research Volume 40 | 2012

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