Examining Consumer Response to Preferential Treatment Practices
The practice of preferential treatment (i.e., treating and serving some customers better than other customers) is popular but involves both philosophical controversies and empirical inconsistencies. This research systematically examines characteristics of preferential treatment, its impacts on emotions and cognitions, and the underlying mechanisms of these effects.
Lan Xia and Monika Kukar-Kinney (2012) ,"Examining Consumer Response to Preferential Treatment Practices", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1115-1115.
Lan Xia, Bentley University, USA
Monika Kukar-Kinney, University of Richmond, USA
NA - Advances in Consumer Research Volume 40 | 2012
Brand Relationships in a "Post-Fact” World
Luciana Velloso, York University, Canada
Eileen Fischer, York University, Canada
Sustainable Luxury: a Paradox or a Desirable Consumption?
Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA
F11. Anti-Consumption for Sustainability: The Environmental Impact of Anti-Consumption Lifestyles, Environmentally Concerned Individuals and Ethical Consumers
Laurie Touchette, HEC Montreal, Canada
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada