The Meaning of Nature and Its Implications For Individual Consumption Behaviour

This article explores the meaning of nature in order to provide an insight into how an individual’s relationship with nature influence sustainable consumption. Grounded theory approach is used to explore consumers’ thoughts, feelings and images about nature. The findings contribute to the consumer behavior and sustainable consumption literature.


Vimala Kunchamboo and Christina K.C Lee (2012) ,"The Meaning of Nature and Its Implications For Individual Consumption Behaviour", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 395-402.


Vimala Kunchamboo, Monash University, Malaysia
Christina K.C Lee, Monash University, Malaysia


NA - Advances in Consumer Research Volume 40 | 2012

Share Proceeding

Featured papers

See More


How Awe Might Be Awesome: The Role of Awe in Consumers’ Food Consumption and Perceptions of Misshapen Produce

Begum Oz, University of Massachusetts, USA
Elizabeth Miller, University of Massachusetts, USA

Read More


What’s Your Construct? Exploring the Different Definitions and Operationalizations of Scarcity

Kelly Goldsmith, Vanderbilt University, USA
Rebecca Hamilton, Georgetown University, USA
Caroline Roux, Concordia University, Canada
meng zhu, Johns Hopkins University

Read More


K9. Measuring Internet Slang Style in Advertisement: Scale Development and Validation

Shixiong Liu, Shenzhen University
Yi Wu, Tsinghua University
Wu Gong, Shenzhen University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.