The Meaning of Nature and Its Implications For Individual Consumption Behaviour

This article explores the meaning of nature in order to provide an insight into how an individual’s relationship with nature influence sustainable consumption. Grounded theory approach is used to explore consumers’ thoughts, feelings and images about nature. The findings contribute to the consumer behavior and sustainable consumption literature.


Vimala Kunchamboo and Christina K.C Lee (2012) ,"The Meaning of Nature and Its Implications For Individual Consumption Behaviour", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 395-402.


Vimala Kunchamboo, Monash University, Malaysia
Christina K.C Lee, Monash University, Malaysia


NA - Advances in Consumer Research Volume 40 | 2012

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