(Illusory) Distance of Exposure As a Moderator of the Mere Exposure Effect

Two studies demonstrate that (illusory) distance of exposure moderates the mere exposure effect, such that distant rather than nearby stimuli are more likely to generate liking after initial exposure. This advantage for distant stimuli levels off after multiple exposures; both distant and nearby stimuli then generate liking.



Citation:

Anneleen Van Kerckhove and Maggie Geuens (2012) ,"(Illusory) Distance of Exposure As a Moderator of the Mere Exposure Effect", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1137-1137.

Authors

Anneleen Van Kerckhove, Ghent University, Belgium
Maggie Geuens, Ghent University, Belgium



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Consuming Commodified Selves – Accelerated Identity Co-Construction Dynamics Through Fashion Performances on Instagram

Jonathan David Schöps, University of Innsbruck, Austria

Read More

Featured

Consumer Identity in the Flesh: Lactose Intolerance and the Erupting Body

Kushagra Bhatnagar, Aalto University, Finland
Jack Tillotson, Liverpool John Moores University
Sammy Toyoki, Aalto University, Finland

Read More

Featured

Consumers’ Trust in Algorithms

Noah Castelo, Columbia University, USA
Maarten Bos, Disney Research
Donald Lehmann, Columbia University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.