Cyborg As Commodity: Exploring Conceptions of Self-Identity, Body and Citizenship Within the Context of Emerging Transplant Technologies

This paper explores how advances in transplant technologies shape conceptions of self-identity, embodiment and citizenship. Drawing on the posthuman writing of Donna Haraway and through phenomenological interviews, I explore ambivalence towards the commoditization of the cyborg-body, suggesting that biotechnology may potentially lead to a dystopian posthuman consumer society.



Citation:

Ai-Ling Lai (2012) ,"Cyborg As Commodity: Exploring Conceptions of Self-Identity, Body and Citizenship Within the Context of Emerging Transplant Technologies ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 386-394.

Authors

Ai-Ling Lai, University of Leicester, UK



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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