Sustainable Luxury: Oxymoron Or Pleonasm? How Scarcity and Ephemerality Affect Consumers’ Perception of Fit Between Luxury and Sustainability
Sustainability may be key to luxury. Through a field experiment, this research investigates the influence of two defining characteristics of luxury products—scarcity and ephemerality—on the perceived fit between luxury and sustainability, as well as how this perceived fit affects consumers’ attitudes toward luxury products.
Catherine Janssen, Joëlle Vanhamme, Adam Lindgreen, and Cécile Lefebvre (2012) ,"Sustainable Luxury: Oxymoron Or Pleonasm? How Scarcity and Ephemerality Affect Consumers’ Perception of Fit Between Luxury and Sustainability", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1125-1125.
Catherine Janssen, Universite Catholique de Louvain, Belgium
Joëlle Vanhamme, EDHEC Business School, France
Adam Lindgreen, University of Cardiff, U.K.
Cécile Lefebvre, IESEG School of Management, France
NA - Advances in Consumer Research Volume 40 | 2012
Ioannis Evangelidis, Bocconi University, Italy
Stijn M. J. van Osselaer, Cornell University, USA
Gossip: How The Relationship With the Source Shapes the Retransmission of Personal Content
Gaia Giambastiani, Bocconi University, Italy
Andrea Ordanini, Bocconi University, Italy
Joseph Nunes, University of Southern California, USA
The Impact of Product Type on Disposal Intentions
MUSTAFA KARATAŞ, Koc University, Turkey
Rabia BAYER, Koc University, Turkey
Zeynep GURHAN-CANLI, Koc University, Turkey