Outsourcing Motherhood: Managing Assemblages of Care

A recent trend documents the proliferation of services that substitute for common parenting activities (e.g., planning birthday parties). In-depth interviews reveal how mothers make decisions about what is acceptable to outsource when norms are unclear and how they assemble diverse resources to assert control, intimacy, and care.


Amber Epp and Sunaina Velagaleti (2012) ,"Outsourcing Motherhood: Managing Assemblages of Care", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 18-21.


Amber Epp, University of Wisconsin - Madison, USA
Sunaina Velagaleti, University of Wisconsin - Madison, USA


NA - Advances in Consumer Research Volume 40 | 2012

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