The Before and After: a Study of Plastic Surgery Consumption With Young Women in Brazil

As beauty gains social importance, the body assumes a central role. Plastic surgery becomes then increasingly common. This study examines this growing phenomenon: plastic surgery among female youths. Using in-depth interviews, it broadens the understanding of plastic surgery consumption and of how it relates to its cultural context.



Citation:

Fernanda Borelli and Leticia Casotti (2012) ,"The Before and After: a Study of Plastic Surgery Consumption With Young Women in Brazil", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 379-385.

Authors

Fernanda Borelli, Universidade Federal do Rio de Janeiro, Brazil
Leticia Casotti, Universidade Federal do Rio de Janeiro, Brazil



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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