Do Open Hands (Always) Open Wallets: the Influence of Gestures on Generosity
We examine how generosity can be embodied in subtle hand gestures. We demonstrate that holding “open-hand” (vs. “tight-fist”) gestures increases consumers’ generosity and that this embodied generosity effect is moderated by consumers’ idiom knowledge (study 1), gesture timing (study 2), and self-monitoring (study 2).
Ellen Garbarino and En Li (2012) ,"Do Open Hands (Always) Open Wallets: the Influence of Gestures on Generosity", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 642-643.
Ellen Garbarino, University of Sydney, Australia
En Li, Central Queensland University, Australia
NA - Advances in Consumer Research Volume 40 | 2012
An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity
Mathieu Alemany Oliver, Toulouse Business School
Justyna Kramarczyk, Adam Mickiewicz University in Poznan
Globalizing from the Periphery: The Role of Consumer Paratextual Translation
Angela Gracia B. Cruz, Monash University, Australia
Yuri Seo, University of Auckland, New Zealand
Itir Binay, Monash University, Australia
Feeling Bad by Wanting More or Wanting More by Feeling Bad: The Materialism - Well-Being Cycle
Esther Doriette Tamara Jaspers, Massey University
Rik Pieters, Tilburg University, The Netherlands