It’S Not Just Numbers: Nutrition Information Disclosure Is Perceived As a Social Identity Threat By French Consumers

This research examines whether nutrition information disclosure can threaten national identity of French consumers. Results of an experiment reveal that nutrition information disclosure impairs information processing of participants for whom French identity was made salient. Two additional experiments are planned to investigate the influence of social identity threat induced by nutrition information disclosure on dietary choices.



Citation:

Pierrick Gomez (2012) ,"It’S Not Just Numbers: Nutrition Information Disclosure Is Perceived As a Social Identity Threat By French Consumers", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1108-1108.

Authors

Pierrick Gomez, Reims Management School and Université Paris Dauphine, France



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

M6. Approaching Negative Experience

Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University

Read More

Featured

R14. Are Lonely Consumers Loyal Consumers? Loneliness Breadth and Depth

Eunyoung Jang, Oklahoma State University, USA
Zachary Arens, Oklahoma State University, USA

Read More

Featured

When Consumers Choose for Others, Their Preferences Diverge from Their Own Salient Goals

Olya Bullard, University of Winnipeg

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.