Children’S Preferences of Package Design

This research explores children’s preferences of package design on shape (straight or rounded), figurativeness, and complexity. Analysis of data from 766 children 3-12 years of age reveals that children generally prefer rounded package shapes and realistic, figurative package designs, and that children’s preferences for complex package shapes increase with age.



Citation:

Dan Zhang, James Hunt, Anthony Di Benedetto, and Richard Lancioni (2012) ,"Children’S Preferences of Package Design", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1111-1111.

Authors

Dan Zhang, City University of New York, USA
James Hunt, Temple University, USA
Anthony Di Benedetto, Temple University, USA
Richard Lancioni, Temple University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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