Putting Your Eggs in One Basket: Sex Ratio Effects on Bet-Hedging

Perceived differences in the relative numbers of nearby men and women are shown to affect the variance of unrelated decisions. People cued with ratios indicating more own-sex individuals used less diversified strategies in gambles, retirement allocations and research funding choices.


Joshua Ackerman and Vladas Griskevicius (2012) ,"Putting Your Eggs in One Basket: Sex Ratio Effects on Bet-Hedging", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 629-629.


Joshua Ackerman, Massachusetts Institute of Technology, USA
Vladas Griskevicius, University of Minnesota, USA


NA - Advances in Consumer Research Volume 40 | 2012

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