Putting Your Eggs in One Basket: Sex Ratio Effects on Bet-Hedging

Perceived differences in the relative numbers of nearby men and women are shown to affect the variance of unrelated decisions. People cued with ratios indicating more own-sex individuals used less diversified strategies in gambles, retirement allocations and research funding choices.



Citation:

Joshua Ackerman and Vladas Griskevicius (2012) ,"Putting Your Eggs in One Basket: Sex Ratio Effects on Bet-Hedging", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 629-629.

Authors

Joshua Ackerman, Massachusetts Institute of Technology, USA
Vladas Griskevicius, University of Minnesota, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Product Complexity as a Barrier to Consumer Financial Decision-Making

Timothy Dunn, University of Colorado, USA
Philip M. Fernbach, University of Colorado, USA
Ji Hoon Jhang, Oklahoma State University, USA
John Lynch, University of Colorado, USA

Read More

Featured

Di$tance

Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough

Read More

Featured

L8. Recover the Unrecoverable: How Co-Recovery Shifts Consumers ‘Attribution Following a Failed Recovery

Bo Huang, HEC Montreal, Canada
Yany Grégoire, HEC Montreal, Canada
Matthew Philp, HEC Montreal, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.