Putting Your Eggs in One Basket: Sex Ratio Effects on Bet-Hedging
Perceived differences in the relative numbers of nearby men and women are shown to affect the variance of unrelated decisions. People cued with ratios indicating more own-sex individuals used less diversified strategies in gambles, retirement allocations and research funding choices.
Joshua Ackerman and Vladas Griskevicius (2012) ,"Putting Your Eggs in One Basket: Sex Ratio Effects on Bet-Hedging", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 629-629.
Joshua Ackerman, Massachusetts Institute of Technology, USA
Vladas Griskevicius, University of Minnesota, USA
NA - Advances in Consumer Research Volume 40 | 2012
Doing Worse but Feeling Better: Consequences of Collective Choice
Nuno Jose Lopes, University of Navarra
Elena Reutskaja, IESE Business School
Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough
Deprivation of Control and the Phonetic Appeal of Brand Names
Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management