Political Ideology, Persuasive Appeals, and Sustainability

The authors examine the influence of political ideology on sustainable behaviors. We develop a conceptual model of how the congruence of political ideology and persuasive appeals enhance sustainable behaviors. In three studies including a longitudinal field study, we demonstrate how messages congruent with the moral foundations influence actual recycling behavior.



Citation:

Blair Kidwell, Adam Farmer, and David Hardesty (2012) ,"Political Ideology, Persuasive Appeals, and Sustainability ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 626-628.

Authors

Blair Kidwell, Ohio State University, USA
Adam Farmer, University of Kentucky, USA
David Hardesty, University of Kentucky, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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