Becoming a Mindful Eater: Improving Food Choices Through Emotional Ability Training

The authors develop an ability-based training program to demonstrate that emotional ability can be trained and that food choices can be significantly enhanced, even beyond nutrition knowledge training. Consumers became mindful eaters, allowing them to think more about their emotions so they think more about their food choices.


Blair Kidwell, Jonathan Hasford, David Hardesty, and Terry Childers (2012) ,"Becoming a Mindful Eater: Improving Food Choices Through Emotional Ability Training", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 622-625.


Blair Kidwell, Ohio State University, USA
Jonathan Hasford, University of Kentucky, USA
David Hardesty, University of Kentucky, USA
Terry Childers, Iowa State University, USA


NA - Advances in Consumer Research Volume 40 | 2012

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