A Reexamination of the Role of Negative Affect in Resource Depletion Effects

Contrary to previous research, we provide empirical evidence that resource depletion procedures can increase negative affect. Using stimuli evaluations, rather than PANAS or BMIS, we show depletion increase measured negative affect, especially for participants low on trait self-control. Negative affect is shown to mediate the effects of depletion on behavior.



Citation:

Yael Zemack-Rugar (2012) ,"A Reexamination of the Role of Negative Affect in Resource Depletion Effects", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 9-12.

Authors

Yael Zemack-Rugar, Virginia Tech, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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