Motivation, Personal Beliefs, and Limited Resources All Contribute to Self-Control

What effects do motivation and beliefs have on self-control? Recent findings suggest that motivation and belief in unlimited willpower can bestow immunity to ego depletion. The current work showed this is limited to mild depletion. With extensive depletion, effects of motivation and subjective beliefs vanished and in one case reversed


Kathleen Vohs, Roy Baumeister, and Brandon Schmeichel (2012) ,"Motivation, Personal Beliefs, and Limited Resources All Contribute to Self-Control", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 9-12.


Kathleen Vohs, Univeristy of Minnesota, USA
Roy Baumeister, Florida State, USA
Brandon Schmeichel, Texas A&M University, USA


NA - Advances in Consumer Research Volume 40 | 2012

Share Proceeding

Featured papers

See More


P3. Cash Costs You: The Pain of Holding

J Zenkic, University of Melbourne, Australia
Kobe Millet, Vrije Universiteit Amsterdam
Nicole Mead, University of Melbourne, Australia

Read More


M8. Nostalgia Increases Healthy Attitudes and Behaviors

Jannine Lasaleta, Yeshiva University
Carolina O. C. Werle, Grenoble Ecole de Management
Amanda Pruski Yamim, Grenoble Ecole de Management

Read More


Semantic Processes in Memory-Based Consumer Decision Making

Sudeep Bhatia, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.