Motivation, Personal Beliefs, and Limited Resources All Contribute to Self-Control

What effects do motivation and beliefs have on self-control? Recent findings suggest that motivation and belief in unlimited willpower can bestow immunity to ego depletion. The current work showed this is limited to mild depletion. With extensive depletion, effects of motivation and subjective beliefs vanished and in one case reversed


Kathleen Vohs, Roy Baumeister, and Brandon Schmeichel (2012) ,"Motivation, Personal Beliefs, and Limited Resources All Contribute to Self-Control", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 9-12.


Kathleen Vohs, Univeristy of Minnesota, USA
Roy Baumeister, Florida State, USA
Brandon Schmeichel, Texas A&M University, USA


NA - Advances in Consumer Research Volume 40 | 2012

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