Motivation, Personal Beliefs, and Limited Resources All Contribute to Self-Control

What effects do motivation and beliefs have on self-control? Recent findings suggest that motivation and belief in unlimited willpower can bestow immunity to ego depletion. The current work showed this is limited to mild depletion. With extensive depletion, effects of motivation and subjective beliefs vanished and in one case reversed



Citation:

Kathleen Vohs, Roy Baumeister, and Brandon Schmeichel (2012) ,"Motivation, Personal Beliefs, and Limited Resources All Contribute to Self-Control", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 9-12.

Authors

Kathleen Vohs, Univeristy of Minnesota, USA
Roy Baumeister, Florida State, USA
Brandon Schmeichel, Texas A&M University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Motion, Emotion, and Indulgence: How Movement Influences Consumption

Yegyu Han, Virginia Tech, USA
Rajesh Bagchi, Virginia Tech, USA
Syagnik Banerjee, University of Michigan at Flint

Read More

Featured

G9. The Voice From Afar: How Reverberation Affects Consumer Cognition

Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg

Read More

Featured

Q3. Academic Branding on Social Media: Examining the Influence of Personal Brands on the Professor-Student Relationships

Edita Petrylaite, Northumbria University, UK
Darija Aleksic, University of Ljubljana

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.