I Can Feel Your Pain: the Influences of Haptic Input on Donation Amount

Three experiments tested the influences of touch element on donation amount. The results showed that (a) touching a victim’s photo lead to higher donation amount, (b) perceived sympathy mediated this effect, and (c) seeing a victim’s face was not a necessary condition, and (d) this effect was stronger for high-NFT individuals.


Chun-Ming Yang and Rong-Da Liang (2012) ,"I Can Feel Your Pain: the Influences of Haptic Input on Donation Amount", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1122-1122.


Chun-Ming Yang, Ming Chuan University, Taiwan
Rong-Da Liang, National Kaohsiung University of Hospitality and Tourism, Taiwan


NA - Advances in Consumer Research Volume 40 | 2012

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