New Notion of Nostalgia

The purpose of this study is to propose a new notion of nostalgia and to offer propositions by critically reviewing the previous literature. The propositions concern (1) positive/ negative feelings evoked by nostalgic experiences, (2) continuity/ discontinuity between the past and the present, and (3) warmth as emotion/ aesthetic quality.


Keiko Makino (2012) ,"New Notion of Nostalgia", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1139-1139.


Keiko Makino, Seijo University, Japan


NA - Advances in Consumer Research Volume 40 | 2012

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