Power Over When: If Time Is Human, Humans Act When They Want

In this research, we explore the humanness of time and demonstrate that consumers can exhibit a "power over when". Specifically, when time is perceived to be human, high-power (vs. low-power) individuals perceive a power over when to do something, and show little concern for the time dimension of intertemporal options.



Citation:

Frank May and Ashwani Monga (2012) ,"Power Over When: If Time Is Human, Humans Act When They Want", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1114-1114.

Authors

Frank May, University of South Carolina, USA
Ashwani Monga, University of South Carolina, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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