Consumer Propensity to Resist (Cpr): Measurement and Validation
This paper offers a valid measure of Consumer Propensity to Resist (CPR). A qualitative research helps define the construct. Then, a scale is developed through four samples from 1,476 individuals. A final model confirms the links between Self-Affirmation and Self-Protection, their antecedents and effects on various buying behavior.
Annie Banikéma and Dominique Roux (2012) ,"Consumer Propensity to Resist (Cpr): Measurement and Validation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 612-613.
Annie Banikéma, Groupe Sup de co Amiens-Picardie, France
Dominique Roux, Université of Paris Sud, France
NA - Advances in Consumer Research Volume 40 | 2012
Understanding the Framing of Recommendations
Jia Gai, Erasmus University Rotterdam, The Netherlands
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands
Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change
Juliana Schroeder, University of California Berkeley, USA
Deprivation of Control and the Phonetic Appeal of Brand Names
Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management