When Motherhood Is Too Hard to Face: Anti-Consumption in Difficult Pregnancy
This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with ‘good motherhood’ it finds that avoiding consumption is central to managing women’s resultant ‘othered’ state and therefore that anti-consumption must be considered within conceptualisations of liminal symbolic consumption.
Tonner Andrea (2012) ,"When Motherhood Is Too Hard to Face: Anti-Consumption in Difficult Pregnancy", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 357-362.
Tonner Andrea, University of Strathclyde, UK
NA - Advances in Consumer Research Volume 40 | 2012
The Mystique of Masculine and Feminine Choices: How Aversive Feelings Underlie Preferences
Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas
When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption
Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo
System Justification and the Preference for Atavistic Products
Minju Han, Yale University, USA
George Newman, Yale University, USA