When Motherhood Is Too Hard to Face: Anti-Consumption in Difficult Pregnancy

This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with ‘good motherhood’ it finds that avoiding consumption is central to managing women’s resultant ‘othered’ state and therefore that anti-consumption must be considered within conceptualisations of liminal symbolic consumption.



Citation:

Tonner Andrea (2012) ,"When Motherhood Is Too Hard to Face: Anti-Consumption in Difficult Pregnancy", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 357-362.

Authors

Tonner Andrea, University of Strathclyde, UK



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

The Mystique of Masculine and Feminine Choices: How Aversive Feelings Underlie Preferences

Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas

Read More

Featured

When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption

Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo

Read More

Featured

System Justification and the Preference for Atavistic Products

Minju Han, Yale University, USA
George Newman, Yale University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.