Innovation For Your Parents? the Impact of Lay Theories of Innovativeness on Upward Intergenerational Gift Giving
Little work has explicitly considered the determinant factors for adult offspring acting as innovation influences on their parents. This paper investigated an ignored but important phenomenon, i.e., upward intergenerational gift giving of innovation, and examined the interplay of two dimensions of lay theories of innovativeness. Counterintuitive results have been found.
Jianping Liang and Hongyan Jiang (2012) ,"Innovation For Your Parents? the Impact of Lay Theories of Innovativeness on Upward Intergenerational Gift Giving", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1111-1111.
Jianping Liang, Sun Yat-sen University, China
Hongyan Jiang, China University of Mining & Technology, China
NA - Advances in Consumer Research Volume 40 | 2012
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