Different Methodological Approaches to Studying Transformative Consumer Research: What Can We Learn From Each Other?

This roundtable brings together highly regarded Transformative Consumer Researchers from a variety of methodological paradigms and backgrounds to learn from one another and investigate potential collaboration opportunities. By creating a forum for a trans-methodological discussion on TCR, this roundtable also complements the conference theme of Appreciating Diversity.



Citation:

Ekant Veer, Paul Connell, Michal Ann Strahilevitz, Connie Pechmann, Stacey Mezel Baker, Punam Anand Keller, Linda Price, Alan Andreasen, Laura Peracchio, Rebecca Ratner , and Carlos Torelli (2012) ,"Different Methodological Approaches to Studying Transformative Consumer Research: What Can We Learn From Each Other?", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1087-1088.

Authors

Ekant Veer, University of Canterbury, New Zealand
Paul Connell, City University London, UK
Michal Ann Strahilevitz, Golden Gate University, USA
Connie Pechmann, University of California Irvine, USA
Stacey Mezel Baker, University of Wyoming, USA
Punam Anand Keller, Dartmouth University, USA
Linda Price, University of Arizona, USA
Alan Andreasen, Georgetown University, USA
Laura Peracchio, University of Wisconsin-Milwaukee
Rebecca Ratner , University of Maryland
Carlos Torelli, University of Minnesota, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

So-Bad-It’s-Good: When Consumers Prefer Bad Options

Evan Weingarten, University of California San Diego, USA
Amit Bhattacharjee, Erasmus University Rotterdam, The Netherlands
Patti Williams, University of Pennsylvania, USA

Read More

Featured

C8. Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice

Taku Togawa, Chiba University of Commerce
Jaewoo Park, Musashi University
Hiroaki Ishii, Seikei University
Xiaoyan Deng, Ohio State University, USA

Read More

Featured

Safety or Luxury: The Effect of Competitiveness on Consumer Preference in Social Crowding

Lijun Zhang, Nanyang Technological University, Singapore
Yee Ling, Elaine Chan, Nanyang Technological University, Singapore

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.