Resistance to Persuasion: Minimizing Cognitive Effort By Implicit Forewarning

Traditional strategies helping people to resist persuasion, like forewarning, all have in common that they require cognitive capacity. Typically, however, consumers are not able or motivated to allocate their scarce cognitive resources on adopting resistance strategies. This research reveals an implicit forewarning strategy that thwarts the need for cognitive capacity.



Citation:

Marieke Fransen (2012) ,"Resistance to Persuasion: Minimizing Cognitive Effort By Implicit Forewarning", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 606-609.

Authors

Marieke Fransen, University of Amsterdam, The Netherlands



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

G5. The Phenomenon of Brand Noise and Related Consumer Preferences in the Luxury Industry

Daria Erkhova, University of Bern
Elena Ehrensperger, University of Bern
Harley Krohmer, University of Bern
Wayne Hoyer, University of Texas at Austin, USA
John Zhang, University of Pennsylvania, USA

Read More

Featured

R14. Are Lonely Consumers Loyal Consumers? Loneliness Breadth and Depth

Eunyoung Jang, Oklahoma State University, USA
Zachary Arens, Oklahoma State University, USA

Read More

Featured

H12. Does Economic Development Influence Consumer Innovativeness?

Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.