The Greening of Consumers: an Assimilation-Contrast Perspective For Product Sustainability Labeling
Despite an increase in consumers’ interest in sustainable products, there have been a limited number of studies focusing on disclosures of sustainability levels for consumer packaged goods. In this paper, we find that the type and amount of sustainability information disclosed interacts with the sustainability levels in influencing product evaluations.
Yoon-Na Cho and Scot Burton (2012) ,"The Greening of Consumers: an Assimilation-Contrast Perspective For Product Sustainability Labeling", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1125-1125.
Yoon-Na Cho, University of Arkansas, USA
Scot Burton, University of Arkansas, USA
NA - Advances in Consumer Research Volume 40 | 2012
H7. Too Risky to Be Luxurious: Stigmatized Luxury Product Attributes Can Weaken or Increase Social Risk to Determine Conspicuous Consumption
Jerry Lewis Grimes, Grenoble Ecole de Management
Yan Meng, Grenoble Ecole de Management
Brand’s Moral Character Predominates in Brand Perception and Evaluation
Mansur Khamitov, Nanyang Technological University, Singapore
Rod Duclos, Western University, Canada
The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information
Lien-Ti Bei, National Chengchi Uniersity, Taiwan
Li Keng Cheng, National Chengchi Uniersity, Taiwan