Alliteration Alters: Its Influence in Perceptions Fo Product Promotions and Pricing
We investigate alliteration—the repetition of initial sounds in two or more consecutive and/or closely adjacent words—in the formation of pricing perceptions. We find that consumers evaluate alliterative presentations higher than nonalliterative presentations (i.e. 4 Fables $40 vs. 3 Fables $29) even when nonalliterative presentations represent a better deal.
Derick Davis, Rajesh Bagchi, and Lauren Block (2012) ,"Alliteration Alters: Its Influence in Perceptions Fo Product Promotions and Pricing", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 600-601.
Derick Davis, Virginia Tech, USA
Rajesh Bagchi, Virginia Tech, USA
Lauren Block, Baruch College, USA
NA - Advances in Consumer Research Volume 40 | 2012
The Effect of Identity Conflict on Price Sensitivity
Huachao Gao, University of Victoria
Yinlong Zhang, University of Texas at San Antonio, USA
Vikas Mittal, Rice University, USA
A9. I know It’s not real, but I like it!
Junxian Yang, Singapore University of Social Sciences
Yue Wang, Singapore University of Social Sciences
Jufinnie Lim, Singapore University of Social Sciences
Yu-chen Hung, Singapore University of Social Sciences
When Consumers Choose for Others, Their Preferences Diverge from Their Own Salient Goals
Olya Bullard, University of Winnipeg