“Shall We Share Our Clothes?": Understanding Clothing Exchanges With Friends During Adolescence

Using an interpretive approach, this research investigates consumption practices to understand different forms and rules of exchanges among adolescent girls. Adolescent identities (i.e., individual, relational, and group) evolve differently depending on positions on a social friendship scale (just/good/close friends). The results help revisit the question of materialism during adolescence.



Citation:

Elodie Gentina and Marie-Hélène Fosse-Gomez (2012) ,"“Shall We Share Our Clothes?": Understanding Clothing Exchanges With Friends During Adolescence", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 598-599.

Authors

Elodie Gentina, University Lille Nord de France, France
Marie-Hélène Fosse-Gomez, University Lille Nord de France, France



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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