Time and Context Dependencies in Consumer Behavior

This paper presents the life course paradigm to study behavior over the course of one’s life. It uses data from a longitudinal study to illustrate how this approach could be employed to overcome some limitations of previous consumer research that attempt to study consumers over time.



Citation:

Euehun Lee, Anil Mathur, Choong Kwai Fatt, and George P. Moschis (2012) ,"Time and Context Dependencies in Consumer Behavior", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 589-589.

Authors

Euehun Lee, Korea Advaced Institute of Science and Technology, Korea
Anil Mathur, Hofstra University, USA
Choong Kwai Fatt, University of Malaya, Malaysia
George P. Moschis, Georgia State University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

M9. Exploring Historical Nostalgia and its Relevance to Consumer Research

Matthew Farmer, University of Arizona, USA
Caleb Warren, University of Arizona, USA

Read More

Featured

How Do Consumers React to Anthropomorphized Brand Alliance? Applying Interpersonal Expectations to Business-to-Business Relationships

DONGJIN HE, Hong Kong Polytechic University
Fangyuan Chen, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University

Read More

Featured

The Effect of Bariatric Surgery on Delay Discounting for Food and Money: A Longitudinal Study

Ratnalekha Venkata Naga Viswanadham, INSEAD, France
Hilke Plassmann, INSEAD, France
Yann Cornil, University of British Columbia, Canada
Pierre Chandon, INSEAD, France

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.