Market Mavens and Networking: Benefits and Costs of Network Participation Market Mavens and Networking: Benefits and Costs of Network Participation

We examine the role of market mavens in emerging networks through a longitudinal study. Our counterintuitive findings reveal that market mavens have a lower rate of network growth and tend to build a selective network over time. Further, market mavens occupying central positions experience greater satisfaction while suffering more stress.



Citation:

Seung Hwan (Mark) Lee, Gail Leizerovici, and Shuoyang Zhang (2012) ,"Market Mavens and Networking: Benefits and Costs of Network Participation Market Mavens and Networking: Benefits and Costs of Network Participation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 593-594.

Authors

Seung Hwan (Mark) Lee, Colorado State University, USA
Gail Leizerovici, University of Western Ontario, Canada
Shuoyang Zhang, Colorado State University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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