Rituals For Reversing One’S Fortune

Four experiments demonstrate that engaging in superstitious rituals reduce the pessimism that typically follows a jinx relative to non-superstitious behaviors. After jinxing themselves, participants who knock down on a table or throw a tennis ball believe negative outcomes are less likely than participants who knock up or hold a ball.


Jane Risen, Yan Zhang, and Christine Hosey (2012) ,"Rituals For Reversing One’S Fortune", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 5-8.


Jane Risen, University of Chicago, USA
Yan Zhang, National University of Singapore, Singapore
Christine Hosey, University of Chicago, USA


NA - Advances in Consumer Research Volume 40 | 2012

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