Rituals For Reversing One’S Fortune

Four experiments demonstrate that engaging in superstitious rituals reduce the pessimism that typically follows a jinx relative to non-superstitious behaviors. After jinxing themselves, participants who knock down on a table or throw a tennis ball believe negative outcomes are less likely than participants who knock up or hold a ball.



Citation:

Jane Risen, Yan Zhang, and Christine Hosey (2012) ,"Rituals For Reversing One’S Fortune", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 5-8.

Authors

Jane Risen, University of Chicago, USA
Yan Zhang, National University of Singapore, Singapore
Christine Hosey, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

The Viciousness and Caring of Sharing: Conflicts and Motivations of Online Shamers

Chen Pundak, Tel Aviv University, Israel
Yael Steinhart, Tel Aviv University, Israel
Jacob Goldenberg, IDC

Read More

Featured

Trusting the data, the self and “the other” in self tracking practices

Dorthe Brogård Kristensen, University of Southern Denmark, Denmark

Read More

Featured

Effects of Affective Language on Perceived Helpfulness of Online Reviews

Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.