Rituals Alleviate Grieving For Loved Ones, Lovers, and Lotteries

Across two experiments, participants directed to reflect on past rituals or assigned to complete novel rituals after experiencing losses – of loved ones, lovers, and lotteries – reported lower levels of grief. Increased feelings of control after rituals mediated this relationship, and beliefs in the effectiveness of rituals enhanced their positive effects.



Citation:

Michael Norton and Francesca Gino (2012) ,"Rituals Alleviate Grieving For Loved Ones, Lovers, and Lotteries", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 5-8.

Authors

Michael Norton, Harvard University, USA
Francesca Gino, Harvard University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Mere and Near Completion

Bowen Ruan, University of Wisconsin - Madison, USA
Evan Polman, University of Wisconsin - Madison, USA
Robin Tanner, University of Wisconsin - Madison, USA

Read More

Featured

Exposing the Lie Beneath Hypertext Marketing: Implications for Trademark Violation

Laura R Oswald, Marketing Semiotics

Read More

Featured

Mining Consumer Minds: How Airbnb Hosts’ Motivations Affect Their Retention and Pricing Decision

Jaeyeon Chung, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA
Yanyan Li, Columbia University, USA
Oded Netzer, Columbia University, USA
Matthew Pearson, Former User Experience Researcher at Airbnb

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.