Rituals Alleviate Grieving For Loved Ones, Lovers, and Lotteries

Across two experiments, participants directed to reflect on past rituals or assigned to complete novel rituals after experiencing losses – of loved ones, lovers, and lotteries – reported lower levels of grief. Increased feelings of control after rituals mediated this relationship, and beliefs in the effectiveness of rituals enhanced their positive effects.



Citation:

Michael Norton and Francesca Gino (2012) ,"Rituals Alleviate Grieving For Loved Ones, Lovers, and Lotteries", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 5-8.

Authors

Michael Norton, Harvard University, USA
Francesca Gino, Harvard University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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