Good Deeds, Risky Bids: Accessible Pro-Social Behavior Increases Monetary Risk Taking
This research demonstrates that recollecting a pro-social behavior or expressing virtuous intent can influence monetary risk taking. Four studies demonstrate that both an accessible pro-social behavior and virtuous intent increase one’s sense of security, prompting riskier decisions. Together, we show that accessible pro-social behavior influences seemingly unrelated decision domains.
Maria Blekher, Shai Danziger, and Amir Grinstein (2012) ,"Good Deeds, Risky Bids: Accessible Pro-Social Behavior Increases Monetary Risk Taking", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 582-583.
Maria Blekher, Ben-Gurion University of the Negev, Israel
Shai Danziger, Tel-Aviv University, Israel
Amir Grinstein, Ben-Gurion University of the Negev, Israel
NA - Advances in Consumer Research Volume 40 | 2012
H12. Does Economic Development Influence Consumer Innovativeness?
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia
F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct?
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
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Maria Giulia Trupia, IESE Business School
Martina Cossu, Bocconi University, Italy
Zachary Estes, Bocconi University, Italy