Appalachian Men of Action: Nascar At Bristol
Two models of masculinity have been presented in consumer research:the Mountain Man (Belk and Costa)and The Breadwinner/Rebel amalgam (Holt and Thompson). Using depth interviews and ethnography, we examine boundary conditions for both these models. We find that it is necessary to take into account regional manifestations of masculinity.
Ayalla Ruvio, Russell Belk, and Elizabeth Hirschman (2012) ,"Appalachian Men of Action: Nascar At Bristol", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 327-333.
Ayalla Ruvio, Temple University, USA
Russell Belk, York University, Canada
Elizabeth Hirschman, Rutgers University, USA
NA - Advances in Consumer Research Volume 40 | 2012
Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff
Don’t Tell Me Who I Am! When and How Assigning Consumers an Identity Backfires
Noah Castelo, Columbia University, USA
Kirk Kristofferson, Ivey Business School
Kelley Main, University of Manitoba, Canada
Katherine White, University of British Columbia, Canada
E4. Doing Good for Nothing: Motive Inferences from the Probabilistic Profits of Prosociality
Ike Silver, University of Pennsylvania, USA
Jackie Silverman, University of Pennsylvania, USA