Does Mortality Salience Always Lead to Materialism? the Difference of Contemplating Good Versus Bad Ending of Life

Just as nothing can last forever, people die. However, people die in different ways, for different reasons, and in different situations. While previous research based on Terror Management Theory (TMT) argues that Mortality Salience (MS) drives individuals to make different behavioral choices than they otherwise would, these studies have not differentiated individuals’ behaviors caused by the contemplating of death in different possible ways (i.e., unnatural death vs. natural death). The present research aims to fulfill this gap by bringing together Terror Management Theory and Just World Belief.



Citation:

Heping Wang and Zhi Wang (2012) ,"Does Mortality Salience Always Lead to Materialism? the Difference of Contemplating Good Versus Bad Ending of Life ", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , , and , Duluth, MN : Association for Consumer Research, Pages: 445-446.

Authors

Heping Wang, Jilin Agricultural University
Zhi Wang, Hong Kong Baptist University



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 10 | 2012



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